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CASE STUDY 3: Key Performance Indicators
Basics
Moshe Garfinkel Industry: Telecommunications
Moshe Garfinkel Location: Turkey
The Company has set aggressive targets for growth in a highly competitive environment. To support this strategy, the management team needed a clear picture of business performance. In particular, they were looking for a structured way to identify risks to meeting their targets, and enable corrective action in a timely way. Moshe was engaged to help create an integrated set of key performance indicators (KPIs) covering both financial and non-financial metrics, and clearly linked to company strategy.
The Challenge
Current KPIs used by the Company had “evolved” over time, and lacked the systematic and integrated approach needed to manage the business
Primarily focus was on financial results, without sufficient attention to critical non-financial performance metrics
No explicit link between each department’s performance and overall company strategy
How We Approached the Challenge
Identify
Working closely with CxOs, understand and define a set of KPIs for each department that capture true strategic business drivers
Extent of interdependence between department, i.e. how one department’s success in meeting its KPIs depends upon the success of other, supporting departments, reaching theirs
Understand
The gap between what reports currently delivered and the performance indicators managers needed
The difference between metrics and key performance indicators. All KPIs are metrics. However, not all metrics are KPIs
Apply
Fresh, objective look at each department’s critical business performance measurements
Clear criteria for selecting each KPI, based on agreed and quantifiable definitions
Complete competency transfer
Moshe Garfinkel
 
Value Delivered
Customized set of coherent KPIs for each department clearly linked to overall company strategy
"Touchpoints” clearly showing where the KPIs of one department depend upon the KPIs of other, supporting departments
KPIs integrated with employee performance appraisal and compensation
One, consistent set of targets cascading down through organisation. Clearer picture to “predict the present”
Clear management focus on what needs attention, leading to better, faster decision-making
   
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